Electra started her company because, like so many other women, she was looking for an alternative to the rinses that weren’t giving her the vibrant popping color that she so badly wanted yet with the harmful chemicals and process of using a developer to bleach her hair to get that vibrant color she so badly desired.
She began using the color on herself and other people began to ask her how she was changing her hair weekly and sometime daily without damaging it. Once she told them, they requested she start making them some as well and this is how the company was birthed.
She started her toothpaste line after learning the color code on the commercial toothpaste she used at the time were chemical indicators and poisonous to her and her children’s health. Also, she began to research and realized that fluoride was a poison and no longer wanted to use the toothpaste. She loves to live and use naturals products as humanly possible. So, she officially launched the Mysteek Naturals, LLC business in May 2017.